عربي

Our Story

Guiding
Little Minds

Nurturing Curiosity, one tiny step at a time, our platform guides your infant’s early learning journey in Arabic with playful learning digital experiences and expert-designed activities that spark discovery and foster growth from the very beginning.

Our Story

Guiding
Little Minds

Nurturing Curiosity, one tiny step at a time, our platform guides your infant’s early learning journey with playful learning digital experiences and expert-designed activities that spark discovery and foster growth from the very beginning.

Founder’s
Message

Founder’s Message

Ruwaya Al Shamsi

Founder of RAWA & Mother

As a new mother, I struggled to understand my baby’s needs, leading to frustration despite my instincts. I found a solution in basic hand gestures, adapting signs for hunger, tiredness, and bath time from the book “Baby Signing” and pairing them with spoken Arabic. My child quickly progressed, inspiring me to create RAWA (روى). This innovative learning program aims to empower young children by providing them with the tools to express themselves effectively. Through engaging content and a focus on Arabic language and culture, RAWA seeks to foster a love of learning and promote early language development.

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Our Experts

Mrs Fatma Aldabal

With over 30+ years dedicated to the education sector and child education specifically, I deeply understand the critical importance of carefully crafted learning programs that cater to the unique needs of children. By prioritizing their developmental stages, we can foster a love of learning Arabic that lasts a lifetime. My heart is invested in developing curriculums that empower young minds and provide them with the necessary tools to thrive. A key focus of my work is promoting and preserving our rich Arabic language and culture. While many programs mimic Western models, RAWA offers a culturally sensitive approach that instills a deep sense of patriotism and appreciation for our heritage. I am honored to contribute my expertise to the RAWA program and play a role in nurturing the next generation of leaders. By combining innovative teaching methods with traditional values, we can ensure that our children are well-prepared to succeed in a globalized world.

Miss Sahar Salihia

My journey of teaching Arabic to children began in 2004, spanning two decades. Arabic, the language of the Quran, is a
profound and rich language that captivates me with its synonyms and diverse expressions. It is the language of poetry and literature. I feel a sense of pride when speaking it. Moreover, my deep love for children provides me with immense positive energy, love, and affection. My goal is for all children to become proficient in Arabic. I find great joy in teaching Arabic and feel immensely satisfied when I succeed in helping them achieve this goal. Therefore, I am honored and delighted to join the RAWA team, as it allows me to contribute my knowledge and expertise to this ancient language, which I have always been passionate about sharing, especially with my beloved children.

Mrs Khawla AlNimer 

With a Bachelor’s degree in Early Childhood Education, I have dedicated over a decade to nurturing young bright minds. My five years of experience as a dedicated educator have allowed me to witness firsthand the transformative power of early
childhood education. I am passionate about creating a safe and stimulating learning environment where children can thrive.
By fostering a love of learning, particularly in Arabic language and culture, I aim to equip young learners with the essential skills and knowledge they need to help them develop their minds beautifully. My work on developing the RAWA learning program is driven by a desire to provide children with high-quality learning content that is both engaging and culturally relevant. By offering a positive and enriching viewing experience, we can help to counteract the negative social influences often associated with less meaningful media.

Dr. Sara Al Saadi

Dr. Sara Al Saadi is an Emirati researcher and strategic consultant specializing in organizational psychology, workplace culture, belonging and human-centered development. Through her advanced research on organizational culture in the education sector, she examines how values, leadership and relational dynamics shape environments that support continuous learning and long-term growth for children and the wider community.

As a mother of two, Sara brings a deeply human perspective to her work, grounded in the belief that trust, safety and belonging are essential foundations for lifelong learning. This perspective informs her approach to designing conscious, supportive and culturally attuned learning environments.

Sara’s collaboration with Rawa Learning reflects her commitment to elevating children’s learning experiences. She develops content rooted in psychological research, ensuring that every contribution is developmentally appropriate, emotionally responsive and fosters a strong, enduring love of learning.

Our Vision

To cultivate a foundation of wonder and discovery in every infant by providing engaging, sensory-rich learning experiences from the very start.

Our Mission

We are in a mission to spark a love for learning and communicating in Arabic with an engaging and interactive platform that turns education into an exciting adventure, sparking creativity, and supports the language development for your infants. 

Hi,
I'm Majed!

The Puppets
We created Majed and Mahra to spark kids’ love for learning through characters who feel like friends from their own world. Majed, the curious toddler, bounces with energy and shows that it’s fun to ask questions and explore. Mahra, the wise and kind Arabian horse, teaches that learning never ends and loyalty and kindness make us strong. Together, they take kids on exciting adventures filled with stories, laughter, and lessons inspired by our beautiful Arab heritage—making every moment a chance to grow!
The Puppeteers
Media Vault, a full-service media agency, believes in the media’s power to shape young minds and preserve culture. Joining an Arabic learning entertainment program for children aligns with our vision of connecting kids to their roots through creativity and innovation. RAWA’s remarkable program blends puppetry and education beautifully, using clear Arabic within an artistic framework full of life. As Wajih Qaisiyeh notes, “There are many characters we love on screen but can’t touch—puppets are real, and RAWA brings them to life.” Riham Ishti adds, “RAWA blends entertainment and education in eloquent, expressive Arabic.”
The Voices
Jude Gargash as Mahra

Sultan Al Maazmi as Majed

My Name
is Mahra.

Our Core Values

The core values are focusing on nurturing early development and fostering a supportive and enriching environment.

INSPIRING CURIOSITY
 

Ignite a sense of wonder by offering sensory-rich learning experiences that captivate and engage, encourage infants to explore, connect, and build early language skills.

INTERACTIVE FUN
 

Create immersive experiences that actively involve infants, turning every learning opportunity into an interactive and memorable memory.

JOYFUL DISCOVERY
 

Celebrate the thrill of exploration with activities that turn learning into a delightful adventure, sparking wonder and excitement in every curious little mind.

PARENTAL SUPPORT
 

Provide resources and guidance for parents and caregivers to effectively support their infant’s early learning journey and nurture meaningful growth.

Why are we doing this?

  • We are helping in making communication between parents and babies easier, and ease the the frustration of parents and babies.
  • We are allowing babies to be able to communicate with their mothers and fathers in Arabic. 
  • Babies are the happiest and feel most connected when they are able to communicate with their loved ones. 
  • Showcasing a program that will support in the language development of the infant, toddler, and child.

Our Objectives

  • Enhance parent engagement by creating resources tailored for parents for their infants in Arabic. 
  • Provide emotional well-being support for both the infant and their caregivers.
  • Lead interactive learning by developing engaging activities and content. 
  • Collaborate and leverage expertise to ensure the highest quality of early childhood education.
  • To create the very first captivating content tailored specifically for children under 2 years old in Arabic
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