Our Program

Sparking Joyful Arabic Learning

We are revolutionizing early childhood communication by empowering babies to express themselves in Arabic. Our curated and innovative program fosters a deeper bond between parents and their children by facilitating effortless interaction and arabic language development. By offering a structured and engaging learning experience, we ensure a positive and stress-free journey towards language mastery, setting the foundation for a bright arabic speaking future.

When to Start Rawa

When your 9-month-old baby begins to mimic your actions, engage with pictures, and respond to simple games like peek-a-boo, and has started eating solid foods, they are ready to start their RAWA learning journey.

Why Start Early?

Our curated learning program offers meaningful benefits for infants and toddlers 9 months and older, while balancing screen time with real-world experiences.

Cognitive Development

Early Learning: The Rawa program introduces essential concepts such as shapes, colors, numbers, and letters in a fun and simple way for children.
Problem-Solving Skills: Rawa’s interactive activities encourage children to think critically and find solutions on their own.
Memory and Attention: Continuous exposure to educational content strengthens memory and enhances the child’s ability to focus.

Language Development

Vocabulary Expansion: Rawa provides a wide range of words with clear pronunciation, supporting natural language learning.
Communication Skills: Interactive elements encourage children to use language and communicate with their parents. Rawa also offers educational flashcards that help parents engage with their children during and after viewing.

Social-Emotional Development

Empathy and Understanding Emotions: Rawa’s stories and vocabulary nurture emotional awareness and teach children empathy towards others.
Social Interaction: Watching relatable characters provides children with social cues and behavioral models that support learning and communication.

Why RAWA?

Calmer for Little Eyes

Unlike fast-paced cartoons, RAWA uses gentle movements and soft visuals. This helps babies focus on words and stories without feeling overwhelmed—like reading a picture book instead of watching an action movie.

Real and Relatable

RAWA uses real people, puppets, and simple dolls that reflect everyday life. This makes it easier for babies to connect what they see on screen to the real world, supporting learning, emotions, and social skills.

Promotes Positive Behaviors

Models empathy, cooperation, and other desirable traits.

Negative Effects of Overstimulating Content

Attention Difficulties

Overstimulating content can cause difficulty focusing and distractibility.

Increased Aggression

Excessive or intense content may trigger negative behaviors.

Impaired Social Interaction

Poorly designed content can hinder the development of essential social skills.

Maximizing Learning Beyond Videos

Flashcard Fun

Make educational flashcards your daily companion. Play with your child to reinforce new words beyond screen time.

Reinforcing Gestures

When using Arabic words in your daily life, don’t forget to mimic the gesture or movement associated with them (if any) to make remembering easier.

Everyday Arabic

Integrate the words your child learns into daily routines—during meals, playtime, and bath time—so they become a natural part of your conversations.

Sing & Mimic

Play Rawa’s songs, sing along, and move your hands with the words. Using gestures makes learning fun and engaging for little ones.

Important Considerations

Parents & Guardians, your engagement with your little loved one is important.

Note to Parents

Quality Matters

Prioritize programs with high-quality content, age-appropriate material, and positive reinforcement.

Limited Screen Time

Even with educational programs, it's crucial to limit screen time to a reasonable amount each day.

Active Engagement

Encourage active participation and interaction with the screen content.

Real-World Experiences

Screen time should complement, not replace, real-world experiences and interactions.

Interactive Learning

Follow the hand gestures and Arabic words during and after each video. Repetition helps your child learn and mimic your actions.

Unlocking a World of Wonder with RAWA

Imagine your 9-month-old’s curiosity blossoming at the perfect pace. With RAWA’s gentle schedule, each video becomes a stepping stone in their learning journey, helping development unfold beautifully. Starting later? No problem—just follow the same path and your little one will quickly catch up. And because every child is unique, our support team is always here to guide you. Let’s begin this joyful adventure with RAWA!